We saw this guy sign an autograph on a kids neck, pole vault in a cave and shred on the guitar....and we had to sign him.
Yeah, sure he's a 13 time USA Championships qualifier, but what gets us stoked is seeing the drive and passion day to day from this Iowa based athlete and musician. Jeff Coover, aka COOV, is the first athlete to represent Miles & Threads and we're ready to rock. The reflective wings logo came from a mood board of vintage motorcycles and thinking about an event dedicated to flight.
The profits from every COOV shirt sold will go back to the athlete. He grinds every day to earn an inch and we want to support that. Wear this shirt into the ground. Grind.
Earn your minute. Earn your second. Earn your inch.
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